#1: Be sleazy as fuck, wear a preposterously stylish suit.
#2: Bluster directly into the camera.
#3: Get laid out by the good guy, making sure the bottoms of your shoes match your ridiculous suit jacket for maximum comedic effect.
This has been Faces of the Pro Wrestling Heel # 1. Shoutout to MGFanJay of the awesomely old school Death Valley Driver Video Review Forums for these fantastic screencaps I stole.